We designed a multi-channel advertising campaign for Hedin Automotive’s Black Week (or rather, Black Weeks) theme in newspapers, social media and online.

Brandit Advertising produced a TV ad showcasing Laakkonen’s dedication to delivering high-quality used cars with two standout features: rigorous condition inspection and the convenience of online purchasing. The ad emphasizes that every car undergoes a comprehensive condition check to ensure reliability and performance, giving customers peace of mind. A main focal point of the ad was a generic brandless car under a magnifying glass. We also included a color changing effect inside the lens for an added visual link to the brand colours. Watch the clip on YouTube!

Laakkonen GreenDrive is Laakkonen’s new insignia for cars that are low emission and represent sustainable values. We designed a logo reveal video for GreenDrive, to be first presented at the Autoilun ja liikkumisen tulevaisuus 2019 exhibition. The video was produced in two versions, with a both a wintry and a summery atmosphere. #älykäsautoilu http://www.laakkonen.fi/nostot/greendrive/

We produced a TV spot for Laakkonen’s car event Merkkipäivät in the autumn of 2018. The ad ran on the Nelonen channel. This time, the advertising campaign’s gear shift knob main character was seen net fishing, aptly-dressed, for offers. The campaign was also featured on social media and outdoor screens in the Jumbo shopping centre among others.