Laakkonen offers a variety of work placements and summer jobs involving their 8 car brands, for both students and teachers. These include spare parts sales, maintenance, a garage and a paint shop. We produced flyers to be distributed to schools, summarising what Laakkonen offers as an employer.

Laakkonen offers on-the-job training and summer jobs with 8 car brands, both for students and teachers. These include spare parts sales, maintenance, a garage and a paint shop. In March 2022, we ran a campaign to introduce the traineeships to new recruits. We produced 4-page folded A4 brochures to be distributed to educational institutions, summarising what Laakkonen offers as employer in the fields of service, repair, paint and spare parts. This work sample is a version made for Stadin AO to illustrate the automotive branding of Laakkonen’s branches in the metropolitan area. It is also important to explain the best aspects of the group for future employees in as readable and light a format as possible. The brochure is illustrated with photographs of real situations in the branches. Laakkonen’s graphic elements are blue-red-grey like the logo. To enliven the text, a lot of clean-lined vector graphics are used. The brochure used the same font proportions, colours, spatial usage and graphic elements by Brandit that are repeated in other materials, including campaign roll-ups and video materials.

We updated the principles of Laakkonen’s visual brand identity.

We updated the principles of Bavaria Laakkonen’s visual brand identity.

Advertisement on the cover of this autumn’s Metsäalan ammattilehti, 4/2021. Teboil Hydraulic Oil Scandic 32.

We designed a trifold brochure for Teboil’s new range of engine oil additives. The labels for the following products were created: Teboil Petrol Injector Cleaner Teboil Diesel Injector Cleaner Teboil DPF Regeneration Aid Premium Teboil Fuel Stabilizer Teboil Lead Substitute Teboil Engine Flush teboildiamond.fi/puhtautta-ja-tehosuojaa-moottorille

Väre Insurance conditions layout for AIG

We designed multiple direct mail brochures for local BMW service.

https://www.laakkonen.fi/nostot/laakkoselta-talvirenkaat-asennettuna-pakettihintaan We designed newspaper advertisements for this campaign.

We designed newspaper advertisements for this campaign.